What To Know: Foreign mobile phone shipments in China came in at 3.04 million units for November, a drop of 47.4% from the same month last year according to CNBC calculations based on data from the China Academy of Information and Communications Technology.
The CAICT data is not detailed by brand. However, Apple accounts for the majority of foreign-made phone shipments in the country. The significant drop in shipments highlights the increasing popularity of domestic brands in the world's largest smartphone market.
Why It Matters: Apple’s iPhones are facing tough competition from China's local brands, including Vivo's X200 Pro flagship model, Huawei's next-gen Mate device, as well as upcoming models from Xiaomi and Oppo.
Underscoring the intensity of competition in the Chinese market, Apple on Thursday announced a rare promotional event in China, set to run from Jan. 4 to Jan. 7. The tech giant will offer discounts on several iPhone 16 models, with the iPhone 16 Pro and iPhone 16 Pro Max seeing reductions of up to $68.50 and the iPhone 16 and iPhone 16 Plus will drop by $54.80.
Read More:
Image: Shutterstock
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
To add Benzinga News as your preferred source on Google, click here.
