Market Overview

Panera Opens Pay-What-You-Can in Dearborn, Michigan


Panera is opening their second 'pay what you can' location in Dearborn, Michigan.

In a NPR article, The Detroit News reports, "Panera learned from the Clayton shop (the original 'pay what you can') that 20 percent of patrons give more than the suggested donation, 60 percent give about the same amount and 20 percent leave less." There are no cash registers; just donation boxes."

Panera co-founder Rob Shaich states, "the vision for the Panera Cares Cafe was to use Panera's unique restaurant skills to address real societal needs and make a direct impact in communities by making its food available to those who otherwise might not be able to afford it."


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