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Exclusive: Nautilus Executives Discuss Entry Into A $30 Billion Market

Exclusive: Nautilus Executives Discuss Entry Into A $30 Billion Market

Benzinga briefly chatted with Nautilus, Inc. (NYSE: NLS) CEO Bruce Cazenave and his executive team after the company reported earnings on Monday evening.

For the third quarter, Nautilus revealed earnings per share of $0.08, double what Wall Street initially expected. Revenue beat forecasts by 16 percent, and shares were up more than 7 percent at $14.57 during Tuesday's session.

Related Link: Exclusive: Nautilus CEO Bruce Cazenave's Insight On Two Key Businesses

When asked about Nautilus's highest upside products moving forward, Cazenave and his team discussed three areas:

  • Nautilus-branded cardio equipment tailored to individual consumers
  • A new line of nutritional shakes called Bowflex Body
  • Smart dumbbells that, as the company puts it, offers "users a fully interactive digital experience"

Worth at least $30 billion per year, the nutritional supplements industry could represent significant untapped potential for Nautilus. Bowflex Body is a "a natural extension of Bowflex," Cazenave said, before adding, "Half of [that market's] consumers are buying nutritional products."

It's unknown exactly how much revenue potential the product line will bring Nautilus. Worth noting: The company said it will focus on selling Bowflex Body to its online customers first.


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