Exclusive: Nautilus Executives Discuss Entry Into A $30 Billion Market

Benzinga briefly chatted with Nautilus, Inc. NLS CEO Bruce Cazenave and his executive team after the company reported earnings on Monday evening.

For the third quarter, Nautilus revealed earnings per share of $0.08, double what Wall Street initially expected. Revenue beat forecasts by 16 percent, and shares are up more than 4 percent during Tuesday's session.

Related Link: Exclusive: Nautilus CEO Bruce Cazenave's Insight On Two Key Businesses

When asked about Nautilus's highest upside products moving forward, Cazenave and his team discussed three areas:

• Nautilus-branded cardio equipment tailored to individual consumers
• A new line of nutritional shakes called Bowflex Body
• Smart dumbbells that, as the company puts it, offers "users a fully interactive digital experience"

Worth at least $30 billion per year, the nutritional supplements industry could represent significant untapped potential for Nautilus. Bowflex Body is a "a natural extension of Bowflex," Cazenave said, before adding: "Half of [that market's] consumers are buying nutritional products."

It's unknown exactly how much revenue potential the product line will bring Nautilus. Worth noting, though: The company said it will focus on selling Bowflex Body to its online customers first.