Electronic Arts (EA) Stock Climbs 4% Amid GTA VI Delay

Electronic Arts Inc EA shares rose 4.07% to $150.98 Friday afternoon following Rockstar Games' announcement that Grand Theft Auto VI, originally slated for fall 2025, will now launch in May 2026.

What To Know: The delay of one of the most anticipated titles in gaming history sent Take-Two Interactive Software, Inc TTWO stock sharply lower, but created a potential ripple of optimism around EA's release calendar.

Investors appear to be betting that EA, which has avoided directly competing with Rockstar in recent years, could benefit from the newly opened window in the critical 2025 holiday season.

Without GTA VI dominating consumer attention this year, EA franchises like FIFA (now EA SPORTS FC), Madden NFL and potentially EA SPORTS College Football 26 could enjoy greater visibility and stronger sales.

The extra breathing room may also allow EA to capture holiday spending and boost digital engagement without contending with Rockstar's massive cultural footprint. For EA, the absence of GTA VI in 2025 could lead to outperformance during a typically competitive release cycle.

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How To Buy EA Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Electronic Arts’ case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, EA has a 52-week high of $168.50 and a 52-week low of $115.21.