Target Rolls Out Standalone Flower Brand 'Good Little Garden'

Target Corporation TGT announced on Monday that it is stepping deeper into the floral business with the official launch of its first standalone flower and plant brand, Good Little Garden.

With prices starting at $6, the brand offers year-round access to a variety of blooms and greens, catering to both special occasions and everyday moments.

Good Little Garden introduces over 60 varieties of fresh-cut flowers and potted plants to Target's lineup.

Shoppers can now find arrangements featuring roses, tulips, and carnations, as well as potted orchids and succulents, both in stores across the country and via same-day fulfillment options.

Also Read: Target Under Pressure From Discretionary Spend Slowdown, Mounting Inventory Risk, Goldman Sachs Downgrades Stock

Prices range from $6 for fresh-cut flowers to $15 and up for potted varieties, with seasonal themes that adjust throughout the year to match holidays and seasonal trends.

"When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion," said executive vice president and chief merchandising officer of food, essentials and beauty, Lisa Roath.

Customers can also shop Good Little Garden products through Target's convenient Drive Up and Order Pickup options. Target Circle 360 members get the added benefit of free same-day delivery for qualifying orders.

Since introducing flowers under its Spritz party brand in 2020, Target has experienced considerable growth in its floral department.

Sales of flowers and plants have surged, tripling in recent years, which has led the company to broaden its selection.

Price Action: TGT shares traded lower by 0.60% at $92.55 in premarket at last check Monday.

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