Apple Inc.Ā AAPL is expected to reveal its artificial intelligence strategy at the Worldwide Developers Conference or WWDC, a move that could significantly boost the companyās stock, according to a prominent analyst Dan Ives.
What Happened: On Friday,Ā Ives, an analyst at Wedbush, appeared on Schwab Network and shared his insights on Appleās future predicting that the unveiling of Appleās AI strategy at the WWDC 2024 could be a pivotal moment for the tech giant.
āWell,Ā I think thatās where [Tim]Ā Cook is gonna unveil theĀ AI strategy⦠the start ofĀ the AI app store, andĀ this is gonna be soĀ important as AI now comesĀ to the Apple ecosystem. AndĀ I think this is gonnaĀ be a watershed moment forĀ Apple,ā Ives said.
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Despite recent soft numbers, Ives remains optimistic about Appleās future, stating, āI donāt view it quarterĀ by quarter. I deal with here is it six, nine, 12, 18 monthsĀ from now.ā He then predicted Apple stock going āmassively higherā from here and offered $250 as the price target.
Why It Matters: Ivesā statement comes at a time when Appleās key supplier,Ā Foxconn, reported aĀ 9% decline in its first-quarter revenueĀ for 2024. Despite this, Foxconn is anticipating growth in the second quarter, attributing it to the AI revolution.
Apple has also been in the news forĀ cutting 600 jobsĀ after discontinuing its car and display projects. Additionally, analysts have been speculating about Appleās potentialĀ entry into the personal home robot market, with differing opinions on the matter.
Previously, Ives said, āIt would be a horror show if they actually spent money on robots,ā noting that Cupertino should focus on AI because āIf they went after robots, that would be a black eye moment for Apple.ā
Price Action:Ā Apple shares closed 0.45% higher at $169.58 on Friday, according toĀ Benzinga Pro.
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Disclaimer: This content was partially produced with the help ofĀ Benzinga NeuroĀ and was reviewed and published by Benzinga editors.
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