Apple's iPhone 15 Has Retained Over 70% Of Its Value Since Launch While Google's Pixel 8 Has Retained Just 36%: Report

Despite the initial issues, Apple Inc.'s (NASDAQ:AAPL) iPhone 15 has retained its value much better than its predecessor iPhone 14. On the other hand, rival Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Pixel 8 has lost nearly two-thirds of its value already.

What Happened: Using data from over 40 independent buyback vendors, the iPhone 15 has reportedly lost an average of 28.8% of its value, while the iPhone 14 lost over 33% of its value in the first month of its launch, according to SellCell.

See Also: Google Pixel 8 Pro vs Apple iPhone 15 Pro: Which Pro Smartphone Is Best For You?

On the other hand, the Google Pixel 8 series has reportedly lost nearly two-thirds of its value despite launching a few weeks after the iPhone 15 series.

According to the report, the Pixel 8 series has seen an average depreciation of 63% of its value since the Oct. 4 launch. The top-tier Pixel 8 Pro 1TB variant has seen the biggest drop in value, at a 68.2% fall.

However, the iPhone 13 series was much more resilient – it lost only 18.7% of its value during this period.

Why It Matters: It is normal for smartphones to lose their value as soon as they reach customers. However, Apple’s iPhone 15 has demonstrated a robust market stance with its lower depreciation rate, especially when compared to rival Google's Pixel 8 series.

These buyback prices are crucial for customers who plan to buy new phones by trading in their old ones.

Image – Apple

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