EXCLUSIVE: Direct Digital Selects HPE Greenlake To Deliver Edge-To-Cloud Solution In Multiyear Platform Deal

Direct Digital Holdings DRCT has selected the Hewlett Packard Enterprise Co HPE Greenlake edge-to-cloud platform to build a highly reliable, scalable, and secure production environment. 

Green Tea Technology, an authorized HPE partner, will provide installation and support services. 

Direct Digital's subsidiary, Colossus SSP, will incorporate the HPE Greenlake platform with its on-premises infrastructure and cloud services across its entire marketplace to support Direct Digital's sell-side platform. 

The marketplace manages approximately 136,000 clients monthly, generating over 250 billion impressions per month across display, CTV, in-app video, and other media channels. 

Mark Walker, co-founder and CEO of Direct Digital, told Benzinga, "As a dynamic leader in the industry with both strong sell-side and buy-side capabilities, we are thrilled to announce this exciting new relationship with HPE Greenlake, marking another significant milestone in our journey as a fast-growing player in the adtech industry. We look forward to building upon our momentum and executing our strategy to further accelerate our growth and advance our technological advantage with our sell-side platform."

Price Action: DRCT shares closed at $2.51 on Wednesday.