- Apple Inc (NASDAQ:AAPL) prepares to showcase its VR headset, marking its first significant new product in nearly a decade, on Monday at its annual developer conference.
- The rest of the conference focuses on software providers making applications in the Apple ecosystem, the Wall Street Journal reports.
- Apple has been working on the headset for seven years, and its launch got delayed several times. The headset will likely cost $3,000 vs. Meta Platforms Inc’s (NASDAQ:META) most expensive Quest Pro headset at $1,000.
- Apple will likely show off many of the device’s capabilities with its first-party apps, which could include a FaceTime-like communication app.
- After a recent slowdown, virtual-reality developers expect Apple to reignite interest in the category.
- Apple plans to refresh the software on its various hardware platforms—iPhone, iPad, Apple Watch, and Mac.
- Apple’s new iPhone operating system, iOS 17, will include several new health and fitness features, including a journaling app.
- Apple will likely launch new Mac laptops, including a 15-inch MacBook Air with an M2 processor.
- Apple invited many software makers working on virtual reality and other similar applications. It includes in-person demonstrations for some developers.
- Along with the new hardware, Apple will likely launch a new operating system for the headset and tools for developers to create the latest applications.
- The Apple headset is unlikely to be available right away. Mass production will likely start rolling until the fall. First-year shipments will be far lower than other new Apple launches.
- Price Action: AAPL shares traded higher by 1.03% at $182.81 premarket on the last check Monday.
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