NBCUniversal's Linda Yaccarino is reportedly in discussions to become Twitter's CEO after Elon Musk announced in a tweet on Thursday that he had hired a new CEO for the social media platform, but did not specify who it was.

See Also: Twitter Rolls Out Encrypted DMs As Musk Promised — But They’re Not Free

As head of NBCU's advertising sales, she played a key role in the launch of the firm’s ad-supported Peacock streaming service.

Earlier, on Thursday, in his tweet, Musk announced that he had chosen a new CEO but did not disclose their identity. The Twitter owner just mentioned that the person hired for the role would "be starting in ~6 weeks!"

He added that this would allow him to transition to the role of Twitter CTO, where he will oversee the company’s product, software and sysops divisions.

Why It Matters: Musk bought Twitter in October 2021. Just ahead of the acquisition, he had even changed his bio on Twitter to read "Chief Twit."

Musk first floated the idea of appointing someone to handle Twitter's day-to-day operations in December. Most respondents to a poll he conducted on Twitter agreed that he should resign as CEO.

Around the same time in February, Steve Davis, the CEO of The Boring Company, also reportedly emerged as a top contender to succeed Musk.

Read Next: Elon Musk Says Your Twitter Follower Count Could Soon Drop — No, It’s Not Another War On Bots