Blue Apron Launches New Savings Program On Verizon's +play - What's The Benefit?

Blue Apron Holdings Inc APRN has launched Blue Apron PLUS, a new savings program exclusively on Verizon's +play platform.
It is a platform built by Verizon Communications Inc VZ for customers to shop for, manage and save on their favorite subscriptions, all in one place.
Blue Apron PLUS is a new monthly subscription managed through the +play platform for Verizon customers.
Blue Apron PLUS customers will have access to exclusive savings on meal-kit subscriptions, including 35% off their first 5 eligible meal kit orders, then 15% off each eligible order after that.
For a limited-time, Verizon customers can get 3 months of Blue Apron PLUS free.
"The partnership will allow us to tap into a new and engaged customer base while providing them with up to $525 in annual savings on incredible recipes with fresh, unique ingredients," said Amber Minson, Blue Apron's Chief Revenue Officer.
Price Action: APRN shares are trading higher by 11.44% at $0.78 on the last check Tuesday.
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