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- Meta Platforms Inc's META Instagram and Facebook became the founding members of Take It Down, a new platform by NCMEC to help prevent young people's intimate images from being posted online in the future.
- Take It Down lets young people take back control of their intimate images.
- People can go to TakeItDown.NCMEC.org and follow the instructions to submit a case that will proactively search for their intimate images on participating apps.
- Take It Down assigns a unique hash value to their image or video privately and directly from their device. Once they submit the hash to National Center for Missing & Exploited Children, companies like Meta can use those hashes to find any copies of the image, take them down, and prevent the content from being posted on its apps in the future.
- Take It Down allows people only to submit a hash to NCMEC. Hashing turns images or videos into a coded form, making it impossible to view, producing hashes that are secure digital fingerprints.
- A 2021 report by the Revenge Porn Helpline found that reports of intimate image abuse increased significantly over the prior five years, with a 40% increase in reported cases between 2020 and 2021.
- Meta tried to similar approach in 2017 but faced flak from advocates over concerns of compromising users' privacy, the Washington Post reports.
- In 2022, A report published by Meta's oversight board urged the social media giant to make "significant" changes to its internal system for reviewing content from politicians, celebrities, and business partners.
- Meta's partiality to high-profile users, like former U.S. President Donald Trump, left harmful content online, serving business interests at the expense of its human rights obligations.
- The board referenced how Brazilian footballer Neymar posted inappropriate imagery to his Facebook and Instagram accounts, which attracted over 50 million viewership before Meta removed it.
- Price Action: META shares traded higher by 0.54% at $174 premarket on the last check Wednesday.
- Image by Bernhard Stärck from Pixabay
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