It’s no secret artificial intelligence (AI) has advanced — so much so that it’s already replacing human workers. While most people don’t need to worry about their jobs being replaced in the short term, AI could mean that people are expected to do more with less. AI platforms like ChatGPT still need human input and direction, so it won’t completely wipe out every job. Right now, it's a tool to be used to increase output and efficiency. But the future could be different.
At its core, marketing is storytelling, and many aspects of idea creation and storytelling can be generated by AI, including what to say and how to target an audience.
RAD AI is a startup that spent $20 million developing a platform that does just that. The technology, which claims to be the “world’s first AI marketing platform built to understand emotion,” is already being used by some of the largest companies in the world. RAD raised over $2.6 million on Wefunder, a platform used by retail investors to invest in startups.
In case studies posted on its website, RAD says it increased the return on investment (ROI) of a marketing campaign by 2x on average and increased the productivity of a marketing campaign by 300%.
Fast food jobs often have high turnover rates and low pay, making them ripe for conversion to AI.
McDonald’s Corp. MCD, the largest restaurant chain in the world, integrates AI into many of its stores. McDonald's recently launched its first-ever robot restaurant, which is almost completely automated. While self-checkouts and robotic implementation have slowly crept into its stores, this restaurant marks the first completely automated experience.
McDonald’s isn’t alone. Dozens of major brands are experimenting in the sector. Jamba Juice has seven robotic kiosk locations where customers can order a smoothie made and delivered by a robot. Jamba, partnering with the startup Blendid, created an adaptable robotics platform where brands like Jamba can lease kiosks to deliver fresh foods autonomously to consumers with a smaller, cheaper retail footprint. Blendid has contracted for 500 more kiosks. It is currently raising on StartEngine, which means anyone can invest in Blendid for a limited time.
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Writing, SEO and Ghostwriters
ChatGPT, an AI writing platform, threatens writing jobs. The program was built for the purpose of creating conversational-sounding content. It’s so convincing that schools worry that students will use it to cheat.
Buzzfeed’s stock nearly doubled when it announced plans to implement ChatGPT into its content plans. While this action doesn’t necessarily translate to people being fired, it does mean that companies will expect the current workforce to do more with less and will probably slow hiring in fields like writing where AI use is an expected part of the job.
It's likely to make a dent in the ghostwriting and search engine optimization (SEO) writing markets. When a story is written by one person and published under someone else's name (like a company blog post), AI could write the post just as well and much more cost-effectively.
While using AI could potentially hinder a post's SEO ranking, ChatGPT uses knowledge collected from SEO posts, making it almost perfect at the task. You can ask ChatGPT to optimize a post for SEO for a specific word, which it can do better than a human writer.
ChatGPT and similar AI platforms are designed to be responsive, conversational chatbots, and customer service is a logical implementation of the technology. Several startups are already creating customer service products using ChatGPT APIs.
One company, Certainly, says anyone can “create a support bot in minutes that generates explainable, brand-compliant responses.” Certainly, like many others, is built on the ChatGPT platform. In fact, it's such an easy process to create a chatbot that people can find beginner guides on creating their own ChatGPT chatbots on YouTube and Medium.
While human customer service agents may respond too slowly or tarnish your brand if they are having a bad day, ChatGPT responds instantly and never behaves in anger or frustration.
ChatGPT will likely have a harder time replacing security guards. But robots are already replacing or supplementing existing security forces around the U.S.
A few companies and startups in this sector are already making this happen. Knightscope Inc. KSCP has a suite of robots that patrol, monitor, report and perform security tasks and functions. Its robots are being used by police departments, casinos, apartments and other facilities around the U.S.
The only other major player in the industry is SMP Robotics, which creates similar types of robots.
Amazon first decided to use drones in 2013, and a decade later, it rolled out its drone delivery program. Prime Air is available in a handful of cities and is largely underutilized by the delivery giant, but business is likely to pick up the pace in the future.
From a self-driving Tesla Semi to Starship’s Food Delivery robot fleet, robots powered by AI are beginning to dominate the delivery sector. The industry will soon see exponential change.
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