Activision Explored Offering World of Warcraft in China After Recently Dumping NetEase Partnership

  • Activision Blizzard, Inc ATVI discussed with potential new partners to continue offering its hit game World of Warcraft in China.
  • In November, the U.S. videogame publisher decided not to renew the deal with its current Chinese partner NetEase, Inc NTES, Reuters reports.
  • Blizzard China, the company's Chinese subsidiary, shared on Weibo Corp WB that it discussed with new publishing partners in China to continue the game's service in the country.
  • Also Read: China Discloses Resolving Children's Video Gaming Addiction, But Uncertainty Still Looms For Tencent and NetEase
  • Blizzard China will let gamers save the progress of their game and some user data offline before January 23, when Blizzard's license with NetEase expires. 
  • Gamers can restore their game progress once they identify a new publisher.
  • Blizzard-NetEase partnership had long been considered one of the industry's most lucrative in video games.
  • Microsoft Corp's MSFT $75 billion acquisition of Activision faced intense scrutiny in Brussels and the U.K.
  • Price Action: ATVI shares traded lower by 0.47% at $77 on the last check Tuesday.
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