T-Mobile Is Selling Your Data To Advertisers: Here's How To Opt Out

Zinger Key Points
  • T-Mobile's new program, App Insights, is now fully operational.
  • T-Mobile also offers an Android and iOS app called Magenta Marketing Platform Choices.

U.S. Telecom firm T-Mobile US Inc TMUS is reportedly selling in-app user data to marketers. 

According to an Ad Exchanger report, T-Mobile's new program, App Insights, is now fully operational after a year of beta testing. 

It allows third-party marketers to buy T-Mobile customer data and is based on information that the company has unique access to regarding the apps you use. 

The company's advertising segment features this offering on its website, with the phrase "Apps speak louder than words," splashed across the top of the page. 

Also Read: Rocket Travel Partners With T-Mobile - Read What's The Benefit

It also invites prospective clients to "leverage app insights, the strongest indicator of consumer intent". However, customers can opt out of the program. 

T-Mobile also offers an Android and iOS app called "Magenta Marketing Platform Choices" that allows users to see which companies have their data and opt out entirely. 

According to Ad Exchanger, iOS users are excluded from the program even if they have opted into app tracking.

Photo: Mike Mozart on flickr

Posted In: customerDatamarketingprivacystrategyT-MobileUserNewsTop StoriesTech

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.