CNN's News Streaming Service Struggles To Attract Viewers, Casting Doubt Over Its Future

Loading...
Loading...
  • Fewer than 10,000 people have watched Warner Bros.Discovery Inc's WBD streaming service CNN+ daily since its March 29 launch, CNBC reports.
  • Warner Bros. Discovery looks to cut hundreds of millions of investment dollars for the service, given concern over its future. 
  • Incoming CNN chief Chris Licht will join Warner Bros. Discovery on May 1.
  • Also Read: Analysts Give Thumbs Up To This Newly Formed Media Giant; Compare It To Disney
  • The negligible viewership cast doubts on the future of alone news streaming services when entertainment-first options dominated the landscape. The Walt Disney Co's DIS Disney+ posted over 10 million subscribers on its first day.
  • CNN's cable network suffered a significant decline in viewership last year but averaged 773,000 total viewers each day.
  • CNN+ lured big-name talent from rival news networks like Kasie Hunt from NBC News and Chris Wallace from Fox News. 
  • Warner Bros. Discovery CEO David Zaslav was open to offering CNN+ programming as a more extensive bundled HBO Max and Discovery+ offering, which boasted millions of subscribers.
  • Price Action: WBD shares traded higher by 5.19% at $25.96 on the last check Wednesday.
Market News and Data brought to you by Benzinga APIs
Posted In: NewsTechMediaBriefs
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...