Gannett Hoodwinked Advertisers For Nine Months: WSJ

by Shivani Kumaresan, Benzinga Staff Writer

March 9, 2022 6:46 AM | 1 min read | Make a Comment

Gannett Co Inc GCI, owner of USA Today, misguided advertisers with inaccurate information for nine months, the Wall Street Journal reported.
Gannett owns news outlets in 46 U.S. states, from the Arizona Republic to the Detroit Free Press, to the Palm Beach Post, and sells ad space through digital auctions.
Gannett misguided advertisers saying they were buying an ad on one Gannett site, often in USA Today, but actually were provided space on another.
Gannett said in a statement that it regrets the error, which it said was unintentional.
The discrepancy was first discovered by an independent ad industry researcher, Braedon Vickers.
Price Action: GCI shares closed lower by 0.55% at $4.50 on Tuesday.