Papa John's Plans Giveaway Of 19,840 NFTs With New Cheddar Range

by Shivani Kumaresan, Benzinga Staff Writer

March 7, 2022 1:24 PM | 1 min read | Make a Comment

Papa John's International Inc PZZA will drop its first collection of collectible NFTs (non-fungible tokens).
The NFTs also feature in the second release of Papa Johns' Papa X Cheddar marketing campaign to promote its new Cheddar range.
The collection of 19,840 NFTs will drop nine on-trend bag designs inspired by the pizza delivery hot bag, on several dates throughout early March.
The NFTs were created by professional NFT designer Tom Hoff, based in Spain, and artist Ash Sketch from London's Central Saint Martins.
Fans can redeem the meta-fashion accessory by scanning a QR code on a pizza box leaflet, scanning a QR code in the delivery confirmation e-mail, or clicking onto promotional social media posts.
Price Action: PZZA shares are trading lower by 4.36% at $97.86 on the last check Monday.

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