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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

People were increasingly watching movies and entertainment shows on their home screens rather than going to the movie theater before COVID-19 raised its ugly head. The small matter of a global pandemic forcing everyone to retreat inside their domestic walls exacerbated that trend.

Marketing Moves Increasingly Educating Home Consumer

The WiSA Wave Marketing Program, in existence for just over a year, has shown what the consortium calls “significant web traffic growth” during the first 3 quarters of 2021. Data collected from that program showed approximately 1.2 million consumers were exposed to and educated by WiSA in that period compared with just 176,000 in the same period the year before — a 550% increase.

“We are very excited with the continued consumer desire to learn more about WiSA as well as the associated growing awareness of the wireless cinema category and the products that make it a driving force in the future of home entertainment,” WiSA Association President Tony Ostrom said in October.

Amazon Storefront, Multiple Retailer Push

“Establishing the WiSA Amazon Storefront remains key to the consortium marketing its” products, Ostrom said.

“As the consumer electronics industry continues to expand, it’s important to have a user-friendly store that allows consumers to quickly find and compare products and prices to build systems that best suit their needs,” he said in July when the partnership with Amazon was announced.

WiSA also has partnerships with more than 40 other retailers nationwide to market its technology, using data from its Wave Marketing program to drive category growth.

With such increased marketing efforts and retail partnerships, WiSA is predicting a similar increase in the adoption of its technology to accompany a consumer’s daily intake of Netflix and Hulu dramas among other providers.