Dada Nexus, Nestlé Expand Partnership To Boost Omni-Channel Growth

by Shivani Kumaresan, Benzinga Staff Writer

October 28, 2021 6:32 AM | 1 min read | Make a Comment

Dada Nexus Ltd DADA and Nestle SA's NSRGF Nestle (China) Co Ltd have expanded their partnership for omnichannel marketing and digitalization. The financial terms of the deal were not disclosed.
The parties' partnership began in June 2019. In September 2020, they expanded their strategic alliance to create a new data-driven retail model.
The two companies collaborate deeply in uni-marketing, omnichannel strategy, category operations, and digitalization in the new cooperation.
Price Action: DADA shares closed higher by 1.48% at $21.96 on Wednesday.

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