Snap Unveils AR Studio

Snap Unveils AR Studio
  • Snap Inc SNAP launched a new global creative studio for Arcadia branded augmented reality. 
  • Arcadia, powered by the team of world-class experts that pioneered mobile AR advertising at Snap, will develop new technology and deliver the most innovative, impactful, and effective AR experiences to brand and agency partners. 
  • The studio will partner with brands, agencies, and creators to elevate AR possibilities. 
  • At launch, Arcadia has secured partnerships with global marketers, including P&G Beauty, Verizon Communications Inc VZ, WWE, and Shake Shack Inc SHAK.
  • With the launch of Arcadia, Snap is investing in an AR ecosystem backed by partners, creators, and tools. 
  • The creative studio will function as a division of Snap.
  • Price Action: SNAP shares closed higher by 0.83% at $76.43 on Tuesday.

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