Byrna Technologies Launches Personal Security Device On Amazon Platform

Byrna Technologies Inc BYRN launches its products on Amazon.com Inc's AMZN e-commerce platform, expanding from essentially one product, one sales channel company to a multi-product, multi-channel company.
Byrna launched on Amazon by introducing the new Byrna SD (Self Defense) personal security device, which will be offered exclusively on Amazon for the next two months.
"Selling through Amazon is transformative for our business and has been a goal of ours for quite some time," stated Bryan Ganz, CEO of Byrna Technologies.
The MSRP for the Byrna SD is $399 versus $359 for the original Byrna HD. The Byrna SD Bundle Package is priced at $429.
Price Action: BYRN shares are trading higher by 1.27% at $30.28 on the last check Friday.