Garmin Launches Lily Smartwatches To Tap Women Wearables Market

  • Garmin Ltd (NASDAQ: GRMN) unveiled its smallest smartwatch, Lily, with health and wellness monitoring features aimed towards women.
  • The smartwatch is available in two models, Classic and Sport, priced at $249.99 and $199.99, respectively.
  • The chic smartwatches come with a 34mm watch case, T-bar lug style, delicately patterned lens, and multiple color options rendering it a fashionable alternative to conventional smartwatches.
  • "Lily is truly a first-of-its-kind smartwatch: feminine, sophisticated, and rooted in fashion with important health and fitness features," said Garmin VP Susan Lyman.
  • Recently, smartphone maker OnePlus said that it would launch its first smartwatch in early 2021.
  • Samsung Electronics Co Ltd SSNLF also continues to bet big on health tracking and wearable technologies.
  • Price Action: Garmin shares remain unchanged at $121.41 on the last check Wednesday.

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