Amazon's California Grocery Store Off To Strong Start: Retail Data Firm

Retail giant, Inc. AMZN opened its first Amazon Fresh grocery store in Woodland Hills, California in September, and it's off to a "very impressive" start, according to location analytics company

Strong Start: Amazon's California grocery store generated foot traffic on par with rival grocers Trader Joe's and Ralphs during its first week, according to

The Amazon store "quickly burst ahead" and drove more than 5,000 visits per week compared to its peers over the next five weeks, the firm said. 

Amazon generated a positive first-time experience and customers wanted to return to its stores. In fact, visitors made two each since the store opened, and this compares favorably to a nearby Sprouts Farmers Market Inc SFM that generated 1.7 visits per visitor over the same time period, said. 

Ralphs led the group with 2.4 visits per visitor, followed by Trader Joe's at 2.2 visits per visitor.

Related Link: Ex-Undercover Amazon Fresh Driver: 'Much More Lurking' Behind The Scenes For Grocery Delivery

Is It Sustainable?: Amazon's impressive start in the physical grocery space begs the question of whether the momentum is sustainable or merely part of the initial hype and excitement.

But the fact that Amazon showed visit metrics that are consistent with its rivals suggests the e-commerce giant is succeeding in convincing shoppers. 

The COVID-19 pandemic has resulted in a shift in buying behavior, as traditional grocers are accessible on the way home from work or school.

Amazon could leverage its large data to add more locations in the direction of key commutes if this strategy is warranted.

Otherwise, Amazon could open new locations that are in very close proximity to where its core customers live to "more effectively leverage proximity," according to

Posted In: Amazon GroceryfoodGroceryPlacer.aiNewsMedia

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.