E-Commerce Shopping Greatly Outpaces Total Growth Rate In 2020 Holiday Shopping

Online sales grew a whopping 49% in this year's holiday shopping season.

E-commerce Boom: A report from Mastercard Inc MA today said holiday spending in general increased 3% from last year in the U.S. As expected amid the pandemic, the e-commerce side of things grew at a much faster pace, seeing a 49% jump over 2019.

The Mastercard SpendingPulse report defined the season as running from Oct. 11 to Dec. 24.

Shoppers in the U.S. earlier and more often from their homes amid COVID-19 concerns. Some notable categories:

  • Apparel was actually down 19.1% year over year in total, while still seeing a 15.7% jump in e-commerce sales.
  • Furniture and furnishings were up 16.2% overall and 31% on the e-commerce side.
  • Home improvement sales jumped 79.7% through e-commerce channels, while growing 14.1% in total.
  • Total jewelry sales fell 4.3% while increasing 44.6% in e-commerce sales.

Stock Exposure: Besides the shares of any number of publicly traded retailers, ETFs like ProShares Online Retail ETF ONLN offer a chance to play this space. It is up 110.69% year to date.

Photo by Kari Shea on Unsplash.

Posted In: e-commerceholiday shoppingPandemicretailNewsRetail SalesGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.