Apple Demands $549 For Its New Headphones And Social Media Is Having None Of It

Apple Inc AAPL introduced over the ears headphones, the AirPods Max, for $549 on Tuesday and the hefty price tag for the multicolored headphones is proving to be difficult to stomach for many on social media.

What Happened: While some prospective buyers may be enamored by the headphone’s five colors or its 20-hour battery life, the steep price has left many disgruntled with the Tim Cook-led company.

Twitter user @dolcedarks commented, “Insanity!! in the middle of a pandemic [expletive] $600 (probably with tax) earphones. Unbelievable.

Media veterans like Huffington Post editor Philip Lewis and CNBC editor Steve Kovach also took potshots at the California-based tech giant.

Why It Matters: Tech reviewer Marques Brownlee admitted on Twitter that he was saving his full thoughts on the latest headphones from Apple for an “in-person” review.

“But let’s just say I’m… skeptical they’ll pry me away from the Sony WH1000XM4’s that cost $200 less. But I would LOVE to be wrong,” said Brownlee.

The barrage of criticism online also touched on how the AirPods were more expensive than even the newly-introduced PlayStation 5 console by Sony Corporation SNE

YouTuber Zack Nelson, known as JerryRigEverything, compared the headphones's case to “$550 bikinis.”

Even though the headphones’ retail price is a shocker to some, they are reportedly already commanding huge premiums on reseller websites like eBay Inc EBAY and are listed for $849 to $1,199.

Price Action: Apple shares closed nearly 0.5% higher at $124.38 on Tuesday.

See Also: Apple Gets $200 Bull Case Target From Wedbush On Strongest Product Cycle Since 2014

Photo — courtesy of Apple.

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