Apple Inc AAPL said it will launch an online store in India later in the month featuring its full product line.
What Happened: The store, to be launched Sept. 23, would be at par with the Cupertino-based technology giant’s online stores around the world, Apple said in a statement.
The Tim Cook-led company said it would offer services such as student discounts, trade-in programs, financing and engraving on products such as the AirPods, iPad and the Apple Pencil in various Indian languages through the store.
We know how important it is for our customers to stay in touch with those they love and the world around them. We can’t wait to connect with our customers and expand support in India with the Apple Store online on September 23! �https://t.co/UjR31jzEaY— Tim Cook (@tim_cook) September 18, 2020
The new store will offer contactless delivery options for health and safety reasons amid the coronavirus pandemic.
Why It Matters: Apple says it has been operating in India for over two decades, claiming, its ongoing investment and activities support nearly 900,000 jobs in the country.
This week Cupertino renewed its product line by adding the Apple Watch 6, which will retail for $399, the Apple Watch SE available for $279.
The tech titan also launched the iPad 8th generation and Air, which sell for $329 and $599 respectively.
At the release event dubbed “Time Flies,” the tech giant revealed that it sold more than 500 million iPad units over the last decade, as per The Verge.
Price Action: Apple shares closed 1.6% lower at $110.34 on Thursday.
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