Market Overview

Peloton Rumored To Announce $3,000 Treadmill, $1,900 Bike

Peloton Rumored To Announce $3,000 Treadmill, $1,900 Bike

Shares of Peloton Interactive (NASDAQ: PTON) have been on an impressive run in 2020 thanks to increased demand for its interactive workout products amidst gym shutdowns from Covid-19.

What Happened: Bloomberg reports Peloton will announce a new Treadmill that will retail for less than $3,000. This is a big jump for Peloton since the current Peloton Tread is priced at $4,295. The new version is said to be smaller and look similar to a standard treadmill.

The company’s original treadmill will be sold as Peloton Tread+.

The report also claims Peloton will introduce a new stationary bike that will cost more than the company’s existing bike that retails for $2,245. The new stationary bike will be called Peloton Bike+. The company’s previous Peloton Bike will drop its price to $1,900.

What’s Next: Bloomberg says Peloton will likely announce the new products and price cuts ahead of earnings. Peloton is set to report fourth quarter and full fiscal earnings on Thursday, Sept. 10, after the market closes.

Goldman Sachs analyst Heath Terry recently raised his price target on Peloton shares from $84 to $96. Terry sees Peloton reported 208,000 new subscribers in the fourth quarter. Peloton has said it expected to add 154,000 to 164,000 subscribers in the fourth quarter.

PTON Price Action: Shares of Peloton were down 1% to $81.24 on Friday. Shares are up 190% in 2020.


Related Articles (PTON)

View Comments and Join the Discussion!

Posted-In: Goldman Sachs Heath Terry Peloton Bike Peloton Tread treadmillNews Rumors Media Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at