Tesla Inc (NASDAQ:TSLA) CEO Elon Musk announced Sunday that the automaker was selling a pair of red “short shorts” on its online store, which led to the item being sold off in minutes and the company’s retail website crashing.

What Happened

Musk took to Twitter to announce the sale of the short shorts.

The Tesla chief executive said the limited edition shorts were on sale for “only $69.420,” a thinly veiled reference to the $420 price point at which Musk had wanted to take the automaker private in 2018.

Minutes after the shorts went on sale, they were all sold out, and the Tesla online store became inaccessible. 

The shorts' product description mocks the short-sellers of Tesla stock. It reads, “Celebrate summer with Tesla Short Shorts. Run like the wind or entertain like Liberace with our red satin and gold trim design. Relax poolside or lounge indoors year-round with our limited-edition Tesla Short Shorts, featuring our signature Tesla logo in front with “S3XY” across the back. Enjoy exceptional comfort from the closing bell.”

Why It Matters

Last Thursday, Tesla announced it had delivered 90,650 cars in the second quarter, which is impressive considering the company’s factory at Fremont, California, remained shut during this period due to the ongoing pandemic.

Price Action

Tesla shares traded 0.38% higher at $1,213.20 in the after-hours session on Thursday. The shares had closed the regular session 7.95% higher at $1,208.66.

Image: Tesla.com