Mixer's Closure Delivered Large Payouts For Ninja And Shroud, But Where Will They Go?

Microsoft Corporation's MSFT announced recently streaming platform Mixer will close on July 22, leaving the future of several streamers unknown. For many partners and content creators who already had established communities on the platform, the news came as a devastating blow.

For top streamers Tyler "Ninja" Blevins and Michael "Shroud" Grzesiek, the loss actually introduced a massive gain. The two both left Amazon's AMZN Twitch last year and shook up the streaming industry as they both signed contracts with Mixer. With new, high-paying and stable deals implemented, both content creators were free to stream and follow schedules that didn't solely rely on subscription payouts.

Now, with Mixer disappearing, both figures will have to decide where to move to next.

The Microsoft-owned platform was sold to Facebook Gaming, and partnered streamers are able to continue their partnerships there with signed agreements. However, both Ninja and Shroud opted out of negotiations, receiving their full payments, and obtaining the freedom to talk with other competing platforms. Numerous reports suggest Ninja earned around $30 million while Shroud obtained around $10 million.

What's Next for Ninja and Shroud? The question remains as both streamers have remained mostly silent about the news. Ninja has spent time offering support to other Mixer streamers, and it has been revealed that Ninja's "About" section on Twitch has been updated to show that he plays "VALORANT."

A return to Twitch could be record-breaking if the two can develop a suitable agreement, especially after the controversy that surrounded Ninja's departure.

On the other side, Google's GOOG YouTube could be a potential new home, and there is no doubt the platform is trying to find some way to pull the celebrity in. If Ninja does choose YouTube, it would consolidate all of his video content by combining his streams with his channel that currently has over 23 million subscribers.

Nothing about Shroud's future decisions has been revealed as of yet, but there are a few details that could influence his decision. Freedom, flexibility and stability were offered to both streamers in their deals with Mixer. Because they didn't have to rely solely on subscribers and donations, both streamers could play the games they wanted to play on a schedule that didn't have to focus on grinding hours.

Either way, the landscape and ecosystem of the streaming industry is about to shift once again.

Posted In: gamingGoogleMixerNinjaShroudstreamingTwitchvideo gamesYouTubeNewsOpinionTechMedia

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.