Twitter Inc. TWTR on Thursday took down one of the videos posted by President Donald Trump's 2020 presidential campaign team on its platform.

What Happened

The nearly four-minute-long video was a tribute from the campaign team to George Floyd, a black Minneapolis man who died in an encounter with the police late last month, according to Politico, which earlier reported the news.

The Jack Dorsey-led social media company has kept the tweet up, but displays an overlay message on the video that reads, "this media has disabled in response to a report by the copyright owner."

"Twitter and [Dorsey] are censoring this uplifting and unifying message from President Trump after the [George Floyd] tragedy.

The same speech the media refused to cover," the campaign team account tweeted following the removal of the video.

The video is up at Alphabet Inc. GOOGLGOOG subsidiary YouTube's platform as of press time. According to the copyrights complaint tracker Lumen Database, Twitter's action followed a complaint from California-based Law Office of Sam Koolaq, Politico noted.

Why It Matters

Twitter last month labeled a tweet from Trump as spreading misinformation about mail-in ballots.

In response, the president signed an executive order aimed at limiting social media companies' immunity from lawsuits arising out of third-party content on their platforms and said Twitter had a bias against conservative content creators on its platform.

The San Francisco-based company censored another tweet from Trump following the executive order, this time for inciting violence.

Twitter Price Action

Twitter shares closed 3.3% lower at $33.72 on Thursday and were mostly unchanged in the after-hours session.

Posted In: NewsPoliticsTechMediaGeneralDonald TrumpJack DorseyPoliticopresidential electiontwitter