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How Do Early Sales Of 'The Cursed Child' Stack Up Against The Harry Potter Series?

How Do Early Sales Of 'The Cursed Child' Stack Up Against The Harry Potter Series?

Harry Potter is back and he may be better than ever in the latest book, "The Cursed Child Parts One And Two."

The latest Harry Potter novel, a script-book based on the famed play by Jack Thorne, began selling at 12:01 a.m. on July 31, 2016. Retailer reports estimate that the publisher, Scholastic Corp (NASDAQ: SCHL), has sold more than 2 million copies in North America in just the first two days.

The previous Harry Potter book, "Harry Potter and the Deathly Hallows" was released on July 21, 2007 and sold 11 million copies in the first 24 hours alone.

Related Link: Barnes & Noble Said 'Harry Potter And The Cursed Child' Is Its Most Pre-Ordered Book Since 2007

"Eager fans of all ages gathered at midnight parties in bookstores and libraries to get their copies of Harry Potter and the Cursed Child, bringing communities together to celebrate the magic of reading and the power of great storytelling," said Ellie Berger, President, Scholastic Trade. "It's an incredible start and all the signs are indicating continued strong sales for this exciting release."

The New York Times' offered a glowing review of the script book and said it was "electric and nonstop" in addition to being a "compelling, stay-up-all-night read." Entertainment Weekly gave the novel an "A" review and called it "captivating" as it explores the side of Harry Potter that "you've never experienced" before.

Could this script eventually be made into a film? The eight movies in the Harry Potter film franchise grossed nearly $8 billion worldwide between 2001 and 2011.

Image credit: Dallas Epperson, Flickr

Posted-In: Harry Potter Jack Thorne Scholastic The Cursed ChildNews Events Media Best of Benzinga


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