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Pro: Marissa Mayer's Future As A CEO Is Like Hindenburg Pilot Being Asked To Fly The Goodyear Blimp At The Next Super Bowl

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Pro: Marissa Mayer's Future As A CEO Is Like Hindenburg Pilot Being Asked To Fly The Goodyear Blimp At The Next Super Bowl

Yahoo! Inc. (NASDAQ: YHOO)'s corporate entity radically changed on Monday after the company confirmed the sale of its Internet properties to Verizon Communications Inc. (NYSE: VZ).

Related Link: This May Explain Why Verizon Wants To Buy Yahoo's Properties

We know what's next for Yahoo — the company will create and manage a new entity labeled "Remain Co.," which includes Yahoo's many other assets, including its stake in Alibaba Group Holding Ltd (NYSE: BABA) and Yahoo! Japan.

What Will Happen To Mayer?

What isn't 100 percent certain is the fate of Yahoo CEO Marissa Mayer. The 41-year-old CEO already indicated she will remain on board during the transition phase and help integrate Yahoo with Verizon. Once that is completed, some experts aren't fully convinced another CEO title is in her immediate future.

The Wall Street Journal stated that while Mayer is young enough to lead another company, her "rookie reign" as CEO of Yahoo was riddled with mistakes that "complicated an already-difficult turnaround."

Eric Jackson, a longtime Yahoo shareholder and managing director of SpringOwl Asset Management was quoted by the Wall Street Journal, saying Mayer "probably had enough" and "wants to move on to the next thing" following years of running Yahoo — which would have been a "tough go for anyone."

"It's like a pilot who flew the Hindenburg to then be asked to fly the Goodyear Blimp during the Super Bowl," brand-management expert Eric Schiffer told the Wall Street Journal. "It won't happen in the short-term."

On the other hand, Iain Grant, a partner at an executive search firm named Riviera Partners, told the Wall Street Journal there is "no shortage" of technology related startups that would "love to talk to her about having her be their CEO."

Related Link: Bloomberg's Ovide: Yahoo's Missteps Over The Past 4 Years Could "Fill A Thousand Business School Case Studies"

Venture capital firms, especially those with a technology focus in Silicon Valley, would also benefit from Mayer's experience.

Or perhaps Mayer could enter a very early retirement. She received over $100 million in compensation throughout her tenure at Yahoo and is expected to pocket another $55 million if she is terminated as part of the asset sale to Verizon.

In the meantime, Mayer sits on the board of directors of Wal-Mart Stores, Inc. (NYSE: WMT) and the fitness-tracker company Jawbone. She was also an angel investor in many startup, including Square Inc (NYSE: SQ).

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Posted-In: Eric Jackson Eric Shiffer Iain GrantNews Asset Sales Management Tech Media Best of Benzinga

 

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