Ford CEO On Why The Automaker Didn't Partner With Google Or Uber

Mark Fields, CEO of Ford Motor Company F, said "dynamics get very funky" in talks with Alphabet Inc GOOGL's Google and Uber, according to Recode.

Answering why the automaker didn't end up partnering with Google or Uber, Fields said, "What we want from anybody that we partner with is: One, that there is an equal amount of benefit that each company can bring to the party."

"The dynamics get very funky very quickly if somebody thinks they're getting screwed," Fields said. "And two: Cultural fit, because you're going to be working with these folks. Beyond what the spreadsheet says, you've got to make sure there's a cultural fit," Fields said at Recode's 3rd Annual Code Conference.

Fields said Ford "talks to everybody" about potential partnerships or acquisitions.

"There will be news coming out over the next months and years about this," Fields said. "As we talk with a lot of different partners, it's again about that cultural fit and really trying to solve something."

Though Fields was still bullish on the core business of selling and manufacturing cars, he added the company recognizes it needs to "up their game" in delivering advanced technologies.

"We ask ourselves three questions," he said regarding which technologies Ford chooses to explore. "Where do we want to play? [Then] we have to be really honest with ourselves and ask, how do we win? Is there a business model in there for us to make money? What are the capabilities we need? In some cases, we'll have the capabilities in house; in some cases; there are other companies [that do it well]."