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Salesforce Launches Service Cloud Lightning Snap-Ins: The Future Of Connected Customer Service

Salesforce Launches Service Cloud Lightning Snap-Ins: The Future Of Connected Customer Service, inc. (NYSE: CRM), the Customer Success Platform, revealed that it launched Service Cloud Lightning Snap-ins to support enterprises provide connected, personalized service across any device. According to the company, with Service Cloud Lightning Snap-ins, Businesses of any size could now quickly deploy a contextual, modern service experience by just "snapping-in" capabilities like Cases, Knowledge, Live Chat, SOS and Tap-to-Call to their mobile and web apps.

Aside from these, salesforce's SOS Snap-in now has two-way video chat, empowering agents to see and resolve customer issues quickly.

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The company's GM and SVP of Service Cloud, Mike Milburn, commented that "Customers today expect service that is smart, personalized and fast — wherever and whenever they are interacting with a brand. In today's rapidly evolving service landscape, companies can turn to Service Cloud Lightning Snap-ins to ensure they are providing a modern, omnichannel service experience that harnesses the very latest technology has to offer."

Salesforce said everyone and everything is connected to the Internet and mobile–giving rise to a fresh type of customer who expects personal engagement and immediate answers. The company added that this was the reason customer service has never been more important.

The company pointed out a recent study indicating 61 percent of consumers preferring multiple channels to resolve a single customer service issue. That underscored the reason for companies to provide a connected omnichannel experience. As companies respond and add more channels to their service experience, the company said that they needed a modern service platform helping to manage growing complexity for organizations, while ensuring that customers get a seamless service experience.

At time of writing, salesforce was trading up 1.29 percent at $83.82.


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Posted-In: cases cloud cloud computing Customer Success Platform knowledge live chat Mike MilburnNews