Alibaba Announces Creation Of The 'IACC MarketSafe Expansion Program,' But What Is It Intended To Do?

Alibaba Group Holding Ltd BABA introduced its latest initiative to combat the unauthorized selling of counterfeit goods on its platform.

Alibaba, along with the the International AntiCounterfeiting Coalition (IACC) (IACC), announced the creation of the "IACC MarketSafe® Expansion Program." The new program is a follow up from the original "IACC MarketSafe® Program" which was created by the company and the IACC in 2013.

The new MarketSafe Program is intended to identify and remove infringing listings found on Alibaba's China retail marketplaces through an expedited removal procedure. Sellers found to be guilty of the infraction could be removed.

"We are excited to provide expanded access for brands and rights holders to the IACC MarketSafe® Program. This program exemplifies the tangible and mutual success that can be achieved when brands, trade associations, governments and intermediaries work together to combat counterfeiting," said Matthew Bassiur, Vice President and Head of Global IP Enforcement at Alibaba Group. "Alibaba and the IACC, together with the rest of industry, have a shared interest in building a safe and trusted internet environment and marketplace for consumers, rights holders, and sellers."

"The IACC and Alibaba have a proven, successful partnership that is now being expanded with significant contribution and commitment from both parties," said Bob Barchiesi, President of the International AntiCounterfeiting Coalition. "Collaboration across industries is key to addressing the issue of counterfeiting at a broader level, and this is one of the first steps towards the IACC's goal of creating a holistic model for tackling online counterfeiting around the world."