Anheuser-Busch Will Divest SABMiller's Central And Eastern European Business As Part Of Merger Process
AB InBev said it has submitted an updated package of commitments to the European Commission in which it plans to divest SABMiller's entire business segment in Central and Eastern Europe. The announcement follows a similar move in which AB InBev pledged to sell several brands to Asahi, including Peroni, Grolsch and Meantime.
Related Link: The AB Inbev-SABMiller Merger Is Still On Track
AB InBev's new offer includes the following businesses and segments: Dreher Breweries (Hungary); Kompania Piwowarska (Poland); Plzenský Prazdroj and Pivovary Topvar (Czech Republic and Slovakia); and Ursus Breweries (Romania).
AB InBev noted the businesses and brands it plans to divest are among "leading brands" in their respective markets and could "attract considerable interest from potential buyers."
Alan Clark, Chief Executive of SABMiller, said, "SABMiller's Central and Eastern European businesses have been a core part of our growth story since we first embarked on our international expansion strategy over 20 years ago. We are very proud of these businesses, their brands and the people that have made them the successes they are today, and we will continue to grow and support them throughout this process."
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