Sinclair Broadcast's One Media 3.0 To Unveil Next Generation Products And Services

Sinclair Broadcast Group Inc SBGI disclosed the establishment of a fully-owned subsidiary, ONE MEDIA 3.0 LLC. The company said that the objective is to develop business opportunities, products and services in connection with the ATSC 3.0 ‘Next Generation' broadcast transmission standard and TV platform. Sinclair Broadcast said that the new entity would create the advanced Next Gen development activities of ONE Media. It would focus on three business objectives enabled by the Next Gen TV standard. The company indicated that its initial goals were Single Frequency Network (SFN) Planning and Buildout. It will be followed by National Internet Protocol (IP) Core Network Infrastructure. The third one would be user data collection. Sinclair's President and CEO, David Smith, said that "Discussions with leading global infrastructure providers in these arenas have been underway for some time and have been accelerated recently by the broad support of ATSC's 'Next Gen' 3.0 transmission standard". The company's CEO further added "Our ONE Media, LLC joint venture has developed the tools; it is now time for ONE Media 3.0 to build the house. The Next Gen capabilities are real and limited only by the imagination of the broadcast industry. Our formation and launch of ONE Media 3.0 signals that we are ready to take the next steps to build the operating infrastructure and network necessary for the television broadcast industry to launch business models, compete on a level playing field, and bring new and exciting products to the consumer." On Thursday, shares of the company traded down by 1.12%.