Shopify To Buy Kit CRM For Undisclosed Terms And Conditions

Shopify Inc SHOP said, in a statement to the press, that it has struck a deal to buy privately held Kit CRM Inc, which is engaged in virtual marketing assistant. The terms and conditions were not disclosed. According to the company, the acquisition will enhance its focus on the increasing trend towards ‘conversational commerce' paving the way for mobile and messaging platforms to support merchants manage their businesses. Shopify's Chief Marketing Officer, Craig Miller, said that "We believe messaging apps are the gateway for the internet on mobile, and conversational commerce represents a huge opportunity for Shopify". He added that "Kit addresses a real pain point for merchants and is one of our most highly rated apps in the Shopify App Store. We look forward to having the Kit team join Shopify and help us define the future of conversational commerce together." The company indicated that the acquisition of Kit, along with its integration with the new Facebook Messenger Platform revealed on April 12, further supports its focus on helping entrepreneurs embrace conversational commerce. For his part, Kit CRM founder and CEO, Michael Perry, reacted by stating that, "As an entrepreneur, you dream of building a company that makes an impact. Our partnership with Shopify has helped us positively change how businesses run in more than 30 countries". Shares of the company closed higher by 0.85% on Tuesday.