BlackBerry Loses 1% Despite Announcment Of New BBM Features

BlackBerry Ltd BBRY announced on Tuesday it has launched a new BBM (BlackBerry Messenger) release on Android, iOS and BlackBerry devices. The company touted the platform's new security features that allow users to control messages and content they share without a subscription fee. According to BlackBerry's press release, BBM users can retract their message and pictures from recipients if it was sent by mistake, or they no longer want the content to be accessible. In addition, a timer can be set to control how long a contact can view a message or picture. Other new features for BBM include the ability to forward messages from 1 chat to another, video sharing improvements, Marshmallow (Android 6.0) support, among several others. "Building on the renowned immediacy, reliability and security inherent to BBM, the new release provides unmatched level of privacy and control to BBM users without any subscription fees," said Matthew Talbot, SVP, BBM at BlackBerry. "Keeping control over the messages and content that they share, BBM users can be ensured that what they share is always theirs to control." Despite the announcement, shares of BlackBerry were trading lower by around 1 percent during Tuesday's trading session.