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CBS Maps Out Sweeps Strategy As Numerous Shows Get Extra Airings


May sweeps usually means a glut of new original programming, but CBS Corporation (NYSE: CBS) is taking that theory to a extreme level this year.

As part of its annual season finale announcement on Wednesday, it was revealed the long on the bench “POI” would finally get a airdate…for what will now be its final episodes.

The popular series has slipped in recent years prompting speculation its fifth season would be its final one. As a result the decision to cancel the drama wasn’t a surprise, but how that last season will air is a little unorthodox.

CBS is going to give audiences a double-shot of the series for almost its entire new batch of episodes. Following its debut on May 5, it will air in the 10 p.m. ET slot on both Mondays and Tuesdays the following weeks.

The network is using the same double-up strategy with “The Odd Couple,” which will return on April 7 but then begin airing new episodes on both Monday and Thursdays starting on May 2. It will join the returning “Mike & Molly” right up until the long running comedy’s May 16 series final. “Mike & Molly” will actually get almost an entire night to itself during one of those weeks with three new episodes airing back-to-back-back.

The network has also slotted three “The Price Is Right” specials on May 23-25 with each episode themed to one of CBS’ top reality competition franchises.

Posted-In: Mike & Molly The Odd Couple The Price is RightNews Media


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