Market Overview

Why Would JC Penney Sell Items For A Penny?

Why Would JC Penney Sell Items For A Penny?

According to a report by The Dallas Morning News, J C Penney Company Inc (NYSE: JCP) will introduce a new sales promotion titled "Get Your Penney's Worth."

Appropriately, J C Penney will be selling items for just $0.01. Some items will be sold for just $0.01 with no further purchase required while other items will be part of a Buy One, Get One for a penny offer.

The publication noted that the Dallas-based retailer will be nearly giving away products from its private brand named Arizona to entice consumers to try its label. A social media marketing blitz will promote the new sale with the use of a hashtag #soworthit.

Shares of J C Penney were trading higher by 0.4 percent at $7.58 late Wednesday morning.

Posted-In: arizona jc penney retailersNews Best of Benzinga


Related Articles (JCP)

View Comments and Join the Discussion!
Fastest Market News Application
You'll Hear It First On Pro
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Mid-Day Market Update: Ixia Surges On Upbeat Results; Advisory Board Shares Slide

TJX Higher After Q4 Report