Skip to main content

Market Overview

Twitter Introduces Conversational Ads: Here's How Marketers Can Benefit

Share:

Twitter Inc (NYSE: TWTR) announced in a blog post on Tuesday a new feature available to marketers called Conversational ads.

According to Andrew Bragdon, Twitter's Revenue Product Manager, marketers traditionally engaged with Twitter's user base through promoted ads by posting compelling images, videos and hasthag campaigns.

The company's new Conversational ads take this a "step further" as it will include a call to action button that encourage consumer engagement. Examples of possible engagement include a question to consumers, such as "which coffee blend is right for you?" Potential answers include "#HouseBlend" or "#DarkRoast."

When the call to action button is selected, a user is greeted with a page that has a pre-populated brand message and can then be personalized and shared with his or her followers.

" Each shared Tweet is powerful because it drives earned media for the brand at no extra cost, resulting in higher ROI," Bragdon wrote. "Additionally, research has shown that organic conversation about a brand delivers significant value for advertisers."

Shares of Twitter were trading lower by 2.53 percent at $21.99 on Tuesday with two hours of trading remaining.

 

Related Articles (TWTR)

View Comments and Join the Discussion!

Posted-In: Andrew Bragdon hashtag twitter Twitter Ads Twitter Conversational AdsNews Events Tech

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com