Under Armour's Big Push Into Wearables

Under Armour Inc (NYSE:UA

at the CES show in Las Vegas the launch of the brand's first-ever Connected Fitness product portfolio and new UA Record™ app experience. Shares of UA are currently trading higher by 0.64 percent or $0.51, following the announcement. Under Armour's stock reached $80.00 per share on Tuesday. The company's stock rose higher to 1.32 percent since June 1, 2015 and is uptrending. Under Armour has outperformed the S&P 500 by 4.33 percent. The revolutionary ecosystem is the world's first connected fitness System. The UA HealthBox is retailing for $400 USD. Michael Phelps, Buster Posey, and Tony Romo are present at CES as part of Under Armour's promotion. The HealthBox becomes available for consumers to pre-order and in stores on January 22. Baltimore-based Under Armour also announced two strategic partnerships with leading global brands: HTC Corp (TPE:2498) and Harman International Industries Inc./DE/

. The news from Under Armour comes as the company continues to push to be a leader in delivering powerful tools which make can make people faster, stronger and better. HTC's collaboration with Under Armour on the UA HealthBox will execute and engineer an integrated system to transform fitness and health. With HARMAN, Under Armour will now be able to deliver first-class sport headphones to athletes. Robin Thurston, Chief Digital Officer, Under Armour stated, "We know through our family of world-class athletes, trainers, and more than 160 million community members that what can be accomplished during your workouts can easily be undone in everyday life. The future of health and fitness is a holistic view of data from these four core health and fitness pillars." According to the data provided with the product portfolio and app, Thurston said, "Under Armour is now actively and seamlessly capturing this essential information with our new Connected Fitness System and applications to improve the way you live."