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Disney Reportedly Will Ditch Fusion: Just How Big Is The Website?

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Rumor has it that Walt Disney Co (NYSE: DIS) is apparently in talks with broadcaster Univision to abandon its stake in Fusion, as the venture struggles.

According to a report from The Wall Street Journal, Disney could make its exit as early as the end of this year.

Disney partnered with Univision to launch Fusion in 2013 as a multi-platform media enterprise, which includes Fusion.net, a website geared toward English-speaking Hispanic millennials and TV network.

Disney is likely to sell its stake in Fusion, the new report says.

According to the partnership agreement, Univision initially managed Fusion's content channel, while Disney was responsible for the advertising and distribution. Fusion's website in particular, has produced disappointing advertising numbers, one of the key reasons why Disney could sell its stake.

Fusion's digital property, Fusion.net, reportedly has had low page views, with the metrics falling as low as 23,000 on some days, The New York Times reported.

Fusion's TV network was expected to cater to 50 million viewers, however the network has since decided to broaden its market to serve all millennial demographics, with a focus on tech, news and pop culture.

The company has grown to more than 250 people working in four offices throughout the U.S.

Posted-In: disney Fusion Fusion.comNews Rumors Asset Sales Tech

 

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