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The Force Is Strong With Fiat: Carmaker Debuts 7 New 'Star Wars' Ads

The Force Is Strong With Fiat: Carmaker Debuts 7 New 'Star Wars' Ads

Ahead of Walt Disney Co (NYSE: DIS)'s highly anticipated "Star Wars: The Force Awakens," Fiat Chrysler Automobiles NV (NYSE: FCAU) announced a new advertising campaign.

Hoping to capitalize on the excitement surrounding the movie from both adult nostalgia and younger generation Jedi enthusiasts, Chrysler will debut seven Star Wars advertisements, each emphasizing the firm's car lineup against the movie franchise-themed backdrop.

Related Link: "Frozen" Effect Has Passed Just In Time For "Star Wars" Mania At Five Below

Reciprocal Publicity

In a recent Detroit News article, Michael Wayland wrote, “Partnering with trending movies is a part of Fiat Chrysler Chief Marketing Officer Olivier Francois’ philosophy of staying relevant.”

Francois told The Detroit News in a recent interview how important being relevant is, “Cinema is a perfect way to shape a brand, make it look a little bit different than another.”

Chrysler’s ad campaign will target a wide demographic of customers, with the bulk of the campaign being shown during NFL and college football games, emphasizing the significance of live television in the company’s advertising strategy. The campaign will be shown primarily in North America, Argentina and Brazil.

Fiat Chrysler was recently seen trading at $13.91, up 0.4 percent. Disney was recently seen trading at $113.40, up 1.3 percent.

Image Credit: Public Domain

Posted-In: Michael Wayland The Detroit NewsNews Trading Ideas Best of Benzinga


Related Articles (DIS + FCAU)

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