Napster is making a comeback, at least in Canada.
Napster has relaunched as a subscription-based streaming music service. Gone are the days when the platform was used for pirating music and as a sharing hot spot.
Napster's relaunch appears to be limited to just Canadian consumers. For $10 a month, Canadian users can gain access to more than 35 million songs.
Napster was founded by Sean Parker, John and Shawn Fanning back in June 1999 and saw its ownership structure change hands several times. Retailer Best Buy Co Inc BBY bought the company for $121 million in 2008; in 2011, the retailer maintained a minority stake as part of an agreement with Rhapsody.
Will It Be Competitive?
Napster will compete head on with Spotify and other streaming-music services, but will highlight curated playlists featured Canadian artists, like Shawn Mendes and Alessia Cara.
Napster may have recognized an opportunity in Canada, as the competitive landscape isn't as plentiful as it is in the United States. For example, Pandora Media Inc P's streaming service is not available in Canada.
The service will be launched across all major mobile platforms and web browsers. Much like Spotify and other services, Napster will make its music available for download and to listen offline. The streaming music platform also offers a service called "Napster KIDS," which the company claims is the first streaming service designed specifically for kids.
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