Rentrak Expands Local Ratings Contract with NBC

Rentrak RENT, the leader in precisely measuring movies and TV everywhere, has signed a TV measurement agreement with KNSD-TV, the NBC-owned station in San Diego. KNSD joins other NBC-owned stations: KNBC Los Angeles, KXAS Dallas-Ft. Worth, WTVJ Miami-Ft. Lauderdale and WRC Washington D.C. in utilizing Rentrak's services. Additionally, KNSD and the other NBC client stations are using Rentrak Auto and Political Advanced Demographics to sell the value and relevance of their audiences, not just its size. "We are excited to add Rentrak as we are always looking for ways to maximize our customers investment with NBC 7," said KNSD President and General Manager Dick Kelley. "Rentrak's Advanced Political and Automotive Demographics give us the tools we need to provide our advertisers with the best and most relevant audience information available." "We are very excited to expand our partnership with the NBC Owned Television Stations and welcome KNSD-TV to Rentrak's family of clients," said Rentrak Executive Vice President of Local Television Steve Walsh. "We look forward to a long and successful partnership with them."