Uber's Food Delivery Service Could Become A Big Part Of Business

The ride-sharing service Uber recently rolled out a new service called UberEATS, which customers in certain cities can use to order prepared meals. At first, the offering appeared to be a pilot program that was testing the waters for a wide-scale rollout, but a recent update to the company's app suggests that UberEATS could play a more prominent role in the company's business plan.

Front And Center

Uber updated its mobile app so that customers in New York City, Los Angels, Toronto, Austin, Chicago, Barcelona and San Francisco can easily access the UberEATS ordering screen from the home page.

Before, UberEATS was located on a separate screen with other Uber programs, but now the service has its own button for easy access.

Related Link: Get To Know UberEATS

What Does It Mean?

The button's location won't change the company's food delivery service, but it could hint at Uber's intentions for the future.

Some say the new prominent location suggests that Uber is getting serious about expanding on food delivery. Others believe that the new location is a way for the company to get more people to try the service out. Uber has also rolled out offers, like free delivery in NYC, to get more people to use UberEATS.

Expanding Its Reach

Uber's expansion into the food delivery space aligns the company's aim to become an urban logistics giant. Uber execs appear to be bent on turning what began as a taxi service into a comprehensive logistics solution that can deliver anything from a package to a cup of coffee quickly and easily.