Time Inc. Signs Content Partnership with Trivia Crack

Time Inc.

announced today that it has entered into a content partnership with Etermax, a mobile game developer that is launching a sequel to Trivia Crack, a popular mobile game with 74 million downloads in the US alone. The Trivia Crack sequel will be released in the third quarter and will have additional social features, as well as improved game-play. Trivia Crack is a multiple choice game you can play from any device (tablet, mobile phone, etc.) and with Facebook friends via a mobile app. Under the agreement with Etermax, eight Time Inc. brands — People, Time, Sports Illustrated, Fortune, Food & Wine, Travel+Leisure, People en Español and InStyle — will provide content for the games. "Trivia Crack is an information-based game, and Time Inc.'s brands inform the largest publishing audience in the US. Our brands are synonymous with popular trivia categories like celebrities and entertainment, sports, news, and fashion. Trivia Crack will be a great platform where Time Inc. and Trivia Crack can delight millennial audiences," said Steven Haft, Senior Vice President of Innovation for Time Inc., who is responsible for the alliance. "Teaming up with Time Inc.'s top brands to provide content for Trivia Crack is a milestone for our company and will enable us to cater to a wider audience. We are delighted to have Time Inc. as part of the Trivia Crack sequel, which will be an even bigger success," said Maximo Cavazanni, CEO of Etermax. The brands of Time Inc. will provide questions and answers that will form the basis for eight categories of Trivia Crack gaming. Dedicated staff at Time Inc. will write questions that fall within each of the categories, and they will also publish user-generated questions. Ad units that accompany the games will be sold programmatically by Etermax and Google AdMob, with Time Inc. handling direct sales.